Name: Madison Commercial Interiors
Address: www.madison.com.au
Project: New website
Status: Complete, August 2023
Madison Commercial Interiors are wholesale manufacturers of quality Australian Made Furniture for all commercial environments, including office, hospitality and aged care.
Goal: The goal of this project was to strategically plan and deliver a digital transformation for Madison Commercial Interiors. WebSolutionZ has worked with Madison for many years so we have extensive background knowledge of their business goals and requirements.
Requirements: The team at Madison needed a modern visual look to match their business offerings, and the ability to add new content such as product colours and new project galleries quickly. While it was important to maintain existing SEO which WebSolutionZ had spent considerable time on previously, the team had found the previous website platform challenging to operate and they were keen to have a platform which was simpler for them to self-manage content updates.
Recommendation: Based on the requirements, we recommended a Squarespace website as these sites are very simple to use and require minimal management and overheads.
Outcomes: The new website maintained the homepage animated slideshow and overall structure, but all images were reloaded to ensure they were as high-resolution as possible. We focussed on building a bold and streamlined website that would be easy to manage. The site structure includes a simple primary navigation, Product Range, Colour Range, Product Specifications and other content from the previous website. We also employed AI to generate a more content-optimised website, as the previous iteration of the website was created when content was less of a SEO focus.
Squarespace 7.1 website using the Bergen responsive template.
