In the digital age, having an online presence is crucial for business success. This can be a daunting prospect, especially for those who didn’t grow up with technology at their fingertips. This guide is here to help you navigate this digital maze.

The Challenge

Many business owners and sole traders understand the need for a website but are unsure about the skills required to maintain it. They’re comfortable using a PC and smartphone, but managing a website seems like a daunting task.

The Solution

Platforms like Squarespace and Shopify are designed to be user-friendly and cater to a range of technical proficiencies.

To maintain a Squarespace or Shopify site, you need to understand the basics of web pages - how they work and how to navigate them. You don’t need to be a tech expert, but a basic understanding of digital media is essential.

The Skills

Here are some key skills you’ll need:

• Navigation: If you’re comfortable using a PC or smartphone and can navigate through different apps or websites, you should be able to navigate your own website. For instance, if you can find a specific email in your inbox or a document in your files, you have the necessary skills to find pages and make changes on your website.
• Content Management: If you can create a document, type text, and upload pictures on your PC or smartphone, you should be able to manage the content on your website. For example, if you can write a post on social media and attach an image to it, you’re well-equipped to add, edit, and remove content from your site.
• SEO Basics: SEO can seem complex, but at its core, it’s about making your website more visible to search engines. If you’ve ever used hashtags on social media to reach a wider audience, you’re already using a basic form of SEO. We'll show you what to do at handover, but to learn more about SEO, there are many online resources available.

With this skill set, you can take control of your online presence. Your website can become a digital solution, not a digital dilemma. You can expand your customer base and grow your business.

Remember, you’re not alone in this digital journey. With the right skills and tools, you can not only survive but thrive in the digital age.

If you'd like to discuss your business requirements with us, please get in touch.